Boomerang of E-commerce

There is no doubt that Electronic Commerce has been a prima donna in the discourse of conversation today's global business world Carrying a large number of seminars on this subject has been done by practitioners of business and information technology in Indonesia during the period of two years. Each seminar is held at its core is to introduce the ins and outs of the global phenomenon that has been "forced" to the company would not want to look at the existence of this technology if you want to remain competitive and present a variety of information technology available in the market to help the company to "electronic commerce" a themselves in a relatively quick. Magazines and newspapers, newspapers smelled of economics and business no less vigorous promotion of the sophistication of this digital technology. But despite the various views and response available, there are some fundamental things that have not been touched in different discourse. This is about the macro impact would happen if it is assumed that the world would have been connected digitally, so that every individual and corporation can freely transact through the Internet. Here are the problems that escape into the subject and consideration during this (Indrajit, 2000). 


First, not necessarily the most advanced country in the world (America, Japan, and countries in Europe) became the country's most disadvantaged by the presence of electronic commerce, maybe even vice versa. The reason is very simple. With electronic commerce, the existence of limits of a country becomes moot, because the transaction occurred at a community of virtual or cyber space. A pure capitalist mentality would freely choose to live or stay in the cheapest country, doing business transactions over the Internet by selling products and services in the country's most "expensive" (able to buy products / services with high price), and the results of his efforts to save money banks in the country safe. In the sense of the word, can only be occupied by Indonesia for example, that many populations, with the human resources that are reliable, but the result of profit through business deals that do not return to their homeland. With the above format, of course, the aggrieved is the developed and developing countries, while countries like Switzerland and Singapore is famous for the quality of financial institutions will be inundated with benefits "without the" must do something. 


Secondly, the existence of cyber space in addition to eliminating restrictions between countries to make all forms of legal and economic protection of the local government no longer effective. How the government can prohibit gambling while hundreds of Internet sites of Las Vegas offers it? How the government can control capital flight if the investment in another country can be done easily without leaving home? How to become a powerful block if an official can make money laundrying from office? In other words, restrictions or to interact among one group of people (community) through the business rules can not be used anymore, because it was contrary to the nature and meaning of globalization itself. 


Third, the use of electronic commerce as a whole will lead to an era which is named as the digital economy (digital economy). The exchange of goods or services with the principles of classical economics (profit maximization with the resources that a nicety) remains to be done, but the size of both the micro and macro performance that used to monitor the growth rate of an economic entity becomes no longer relevant. An example is the first issue has been raised, how the government can calculate a country's GDP and GNP? The main reason because someone could be anywhere, anytime, and any economic transaction, without having to physically travel. And security provided by electronic commerce "not allow" the government or others to memonotir course information, products, and money flowing. The existence of the flow of products and services (the flow of goods and services) and cash flow (the flow of money) which has been so free is not impossible to bring the world to form a perfect free market (perfect free market). 


Fourth, the framework of perfect competition (perfect competition), who had only a "decoration" at the macro and micro economic theory will easily become a reality.There is a company that was "scaring" the world if they agreed to promote and implement electronic commerce. The company said he would wait until the world has become more dependent on electronic commerce prior to remove the product concerned. These products are launching a similar site yahoo.com or altavista.com search engine that serves as an information (search engine). 


Say a man is going to find and buy a Sony branded television, 24 inch sizes, and multi-system. Through this site in question lived to write the requirements specification, and with the push of a button, then the application will search the entire internet company in the world who own and sell the television, and has a service to drive her to the house. What is remarkable is that the site will display all of the company in order on the basis of the cheapest price! That is, if a company in Taiwan are willing to sell and deliver television to someone's house with a cheaper price than that offered by Sony distributor in the country, for no other reason for the question to select it. If the government argued that the tariff can be imposed on such goods, the question is how long and how technical protection for businesses in the form of services (such as banks, insurance, telecommunications, transportation, etc.)? 


If the four aspects above carefully look better and detailed, at first glance can be seen that in an ideal format, the existence of electronic commerce is more of a boomerang (threat) rather than a competitive weapon, because that was very influential in this regard is the readiness of a global world system, not the superiority of a component in certain sub-systems. However, the current phase of globalization has been in "the point of no return". In other words, Indonesia is actually no need to fear that he has lagged behind in all aspects related to information technology (concerning infrastructure and superstructure). Because in the era of digital economy later, Darwin's theory will become relevant again: "Not the country's most powerful or most intelligent that will survive in the business world, but even the fastest to adapt to changes that will win". Who (not state or nation) of the most ingenious in formulating the strategy, it was he who would be the greatest.

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